Blair Has A New Kingdom

One might ask: Why is Leighton Meester leisurely leaning against the handrail of a fire escape — and wearing a burgundy dress worthy of adorning the Oscars, no less!

Well, there’s an explanation, and that would be that Miss Meester has been picked up to be the face of Vera Wang’s newest fragrance, due out next summer. The ad campaign has already been shot by notable fashion photographer Carter Smith, in the much-appropriate venue of New York (any Gossip Girl fan would know that), and will be up in magazines by Spring 2011.

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